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September 21, 2023

Netflix touts nearly 5M monthly active users for ad-supported tier

During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users.

This is the first time the company has disclosed figures for the new tier — which only launched six months ago — and the number is certainly notable. In March, Bloomberg reported that one million accounts signed up for Netflix’s ad-supported plan.

The company added during Wednesday’s presentation that the ads subscriber base has “more than doubled” since early this year. Netflix has a total of 232.5 million global subscribers.

However, since Netflix only reported monthly users, it’s unclear just how many subscribers choose the ad-supported tier. The five million monthly active users include multiple people sharing one account. Netflix plans to crack down on password sharing next month.

Netflix’s pitch to advertisers included other interesting figures regarding the ad-supported offering. For instance, the company revealed that 80% of viewing is happening on TV screens. Also, 25% of Netflix signups opt for the ads plan in countries where it’s available, according to the company. The streamer noted that the median age for its ad-supported viewers is 34.

Recently, Netflix upgraded its $6.99 per month plan by adding higher video quality (1080p resolution) and providing support for two concurrent streams. At launch, the plan only had 720p video quality and users could only watch content on one device in a single viewing.

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